Walmart’s New Test Stores Signal Its Ambition in Omnichannel Retail

Four locations are becoming 'rapid prototype environments' to test new tech

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Walmart is turning four existing stores into real-life test centers by embedding four members of its product and technology teams in each to try out in-store enhancements in actual retail environments.

The move comes as the retailer seeks to transform is 4,800-store footprint into physical shopping locations that can also serve as fulfillment centers to meet the needs of online shoppers—and to help employees better serve customers’ rapidly changing demands at the same time.

Two of these test stores are up and running near Walmart’s hometown in northwest Arkansas.

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