Walmart’s New Test Stores Signal Its Ambition in Omnichannel Retail

Four locations are becoming 'rapid prototype environments' to test new tech

Join global marketing leaders at Brandweek Europe, 10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.

Walmart is turning four existing stores into real-life test centers by embedding four members of its product and technology teams in each to try out in-store enhancements in actual retail environments.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in