Vrbo Makes Super Bowl Pregame Ad a Family Affair

The vacation rental platform teamed with Wieden+Kennedy and Kermit the Frog on an inclusive message and giveaways

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No single configuration of individuals constitutes a family. Perhaps nobody knows this better than the Muppets.

Back in 1984, in a quiet little film called The Muppets Take Manhattan, a bunch of drama-kid frogs, bears, pigs, chickens, and aliens with umbrella-handle noses took their student production from a podunk college town to Broadway. Along the way they befriended rats, diner staff and Joan Rivers while living in bus-station lockers. The film ends with a frog marrying a pig, because you never know who you’re going to love.

But

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