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British clothing brand Vollebak has named R/GA London as its digital innovation partner to bring its ecommerce experience in line with the brand’s futuristic vision.
The burgeoning company, whose copper jacket was featured on the cover of Time magazine as one of the publication’s choices for “Best Inventions” last year, aims to use science and technology to evolve clothing. Other innovations have included the design for the first graphene jacket, a material that has won a Nobel prize for Physics, a jacket created for deep-space travel and the Solar Charged Puffer for Arctic winters.
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