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Less than three months after consolidating its North American marketing business with WPP’s VW Partnership, Volkswagen has named Johannes Leonardo lead brand agency in the United States. The agency will now be part of that team.
A Johannes Leonardo spokesperson confirmed that the decision followed a competitive pitch but declined to elaborate. According to additional parties with knowledge of the business, the review also involved Possible, which led the initial VW Partnership alongside David Miami, Geometry Global, Taxi and Hogarth.
Representatives
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