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British multinational telecommunications company Vodafone has selected Dentsu Aegis Network’s Carat as its global media buying and planning agency partner, following a review.
The appointment came “after an extensive process,” a Vodafone spokesperson confirmed. “Dentsu Aegis has strong credentials to support Vodafone, particularly with regards to their experience supporting other clients who have moved digital media buying in house.”
WPP’s GroupM formerly handled global media buying and planning for Vodafone and defended in the review, according to a source with knowledge of the account.
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