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VMLY&R has hired IBM iX’s associate partner Simon Macfarlane to take on the role of executive director of technology for EMEA with the aim of building relationships with tech providers while also developing the WPP agency’s digital transformation offer in the region.
Working alongside Andrew Dimitriou, VMLY&R’s EMEA CEO, and Karen Boswell, its EMEA CXO, as well as executive director of growth Emma Storer, Macfarlane will be tasked to focus on clients and partnerships as he extends the capabilities and strategic offerings across the network.
Macfarlane
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