VMLY&R Hires a Global CSO to Bridge Brand and Customer Experience

Andrea (Ring) Grodberg joins from BBDO

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VMLY&R needed a unicorn.

CEO Jon Cook sought to find an “ultra senior, ultra global” leader who understood both brand experience and customer experience and bridge them together.

Last month, Forrester pinpointed VMLY&R’s strategy offerings as one reason it topped its Creative and Content Marketing Report. And now today, the agency has hired a strategy-boosting unicorn, who will serve as its first global chief strategy officer. Andrea (Ring) Grodberg enters the agency with two key priorities—one her own and the other from Cook.

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