VMLY&R Health’s Fresh C-Suite Wants to Remove the Friction Between Patients and Care

It is now the first healthcare agency with a chief experience design officer

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“It’s PR not ER” and “We’re not saving lives” are a few lines that Walt Geer says the ad industry throws around to convince overworked professionals to take a deep breath, get a good night’s sleep and put their jobs in perspective. But when you work in healthcare marketing, there’s really no room for error—you’re advertising wellness solutions instead of bubble gum, and according to Geer, making a mistake can put someone’s life on the line.

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