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VMLY&R has made two key leadership moves, promoting Allison Pierce to global chief creative officer across the agency’s Intel team, and naming Mel Routhier as CCO of the WPP Walgreens team.
In her new role, Pierce will oversee all creative work for Intel, ensuring global consistency and integration across all markets. She joined the agency in 2010 and played an integral role in helping VMLY&R land the global agency of record duties for Intel. She has led creative for the brand since early 2020 and launched one of the company’s largest consumer campaigns during the pandemic.
Pierce
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