VMLY&R Appoints First Health Practice Lead and Chief Strategy Officer

Christianna Gorin will head up the agency’s health division in North America

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In another move to strengthen its health division, VMLY&R has named health strategy veteran Christianna Gorin as its first health practice lead and chief strategy officer for VMLY&R Health, North America.

The appointment marks a new position for the agency, as VMLY&R allots more resources into its health offerings. VMLY&R Health in North America recorded year-over-year growth rates of 21% in 2021, with key wins from Pfizer, Astra Zeneca, Genentech and Alexion, according to the agency.

Gorin was formerly executive strategy director for the WPP agency.

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