Vitaminwater's 'Sorta-Fit Spokesguy' Is Representing Those of Us Who Begrudgingly Work Out

For the national launch of vitaminwater active, which was released regionally last year, the Coca-Cola brand wanted to let audiences know the sports drink is not just for fitness fanatics. The brand turned to Los Angeles independent agency Zambezi for a personification of its positioning as “a sports drink for the rest of us.”