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Visa has selected Wieden+Kennedy and Publicis Groupe as its global creative agencies of record.
The decision follows a review that Visa kicked off this summer. BBDO, which was named Visa’s lead global creative agency in 2012, participated in the review. Saatchi & Saatchi, which previously handled its advertising in Europe and is owned by Publicis Groupe, will no longer work with the brand as part of the new arrangement, according to a Visa spokesperson.
Visa will continue to work with Publicis-owned Starcom, which was named the credit card brand’s media agency in 2015.
In a LinkedIn post, Visa chief marketing and communications officer Lynne Biggar said Wieden+Kennedy will lead Visa’s
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