Virgin Names Mother New York Agency of Record for Its New Virgin Voyages Brand

The agency’s work for the brand, which defines itself as a “an all-new travel brand whose mission is to redefine what those expect from a holiday at sea” will include a communications campaign strategy across channels including broadcast, digital, print and OOH.

Its first campaign for the brand is expected some time this fall, well ahead of Virgin Voyages’ first vessel, scheduled to debut in 2020.

“We’re beyond excited to partner with Virgin Voyages.