Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
ViacomCBS has chosen Droga5 New York as its creative and strategic partner for the rebranding of CBS All Access, the company’s streaming platform launched in 2014. Wieden + Kennedy also participated in the pitch, according to a person familiar with the matter.
“It is incredibly exciting to partner with such a storied and iconic entertainment company like ViacomCBS,” said Tim Gordon, co-chief creative officer at Droga5. “From the beginning of the process, we were in lockstep creatively, and the team at Droga5 cannot wait to tap into this synergy and create bold work for the rebranding of CBS All Access.”
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in