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The advertising account to promote Virgin Media O2, following the merger of the two British telecoms companies last year, has been awarded to VCCP.
Following a two-way pitch between the incumbents from both companies, VCCP will be retained to work with the newly combined business.
Virgin Media O2 is the new company that launched last June, combining two of the U.K.’s largest communications and broadband providers, however both will continue to offer their respective products while introducing joint services in the future.
The process was led by Simon Groves, director of brand and marketing who was named as the overall lead for marketing communications.
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