How VaynerMedia Is Helping Mint Mobile Take Media In-House and Grow Its Team

The brand will scale up to manage the lower funnel, says its CMO

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Mint Mobile is pulling a bulk of its media investment from the performance-savvy VaynerMedia (VM) in a move to build an in-house media practice capable of handling lower-funnel marketing.

Ryan Reynolds’ cellular company partnered up with Gary Vaynerchuk’s media agency three years ago, but the two partners understood they could amicably breakup long before they did. Before the pandemic struck, Mint Mobile’s leadership team sat down with Gary Vaynerchuk at the Consumer Electronics Show to talk about VM’s budding relationship with Mint.

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