Vape Brand Juul Hires Former Red Bull, Beats Marketer as First Head of Creative

Company faces multiple FDA investigations

Sales sign for Juul
Tobacco giant Altria acquired a stake in the company for $12.8 billion. Getty Images

Juul Labs, the red-hot vaporizer company in which tobacco giant Altria acquired a 35% stake for $12.8 billion last year, has hired its first head of creative marketing, a spokesperson confirmed Tuesday.

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@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.