Vape Brand Juul Hires Former Red Bull, Beats Marketer as First Head of Creative

Company faces multiple FDA investigations

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Juul Labs, the red-hot vaporizer company in which tobacco giant Altria acquired a 35% stake for $12.8 billion last year, has hired its first head of creative marketing, a spokesperson confirmed Tuesday.

Perry Fair recently joined the San Francisco-based business as vp, global creative and design. He reports to chief marketing officer Craig Brommers, who accepted that position in April after spending nearly three years as CMO at the Gap. (Brommers is a retail veteran who previously held similar roles with Abercrombie & Fitch, Calvin Klein and Speedo.)

According

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in