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As its account moves from longtime AOR McCann to DDB, the U.S. Army will rebrand, relocate and reassign the division responsible for managing hundreds of millions in taxpayer dollars spent on marketing and recruitment efforts each year.
According to a letter sent to leaders of the Army, Army National Guard and Army Reserve by Secretary of the Army Mark T. Esper on Thursday, May 30 and embedded below, the entity formerly known as Army Marketing and Research Group will become the Office of the Chief Army Enterprise Marketing, effective Aug.
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