Creative Advertising

Upwork Resurrects a CEO to Sing About How the Old Way of Working Is Dead

The campaign by Alto features a zombie leader

A zombie in a suit in a boardroom, standing by his portrait. — Upwork says the old ways of doing work are dead in a new campaign from Alto.Alto/Upwork

By Kyle O’Brien

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Everyone who has worked in the corporate world knows the stodgy old suits who rule from their mahogany desks and plush leather chairs. The ones who insist that the way business has always been done is the right way and anything new is poppycock.

Freelancing platform Upwork is blatantly, and hilariously, poking fun at companies that don’t stay up with the new ways of doing business, showing that they will ultimately die like the founder’s old ways.

“This

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

Recommended articles