Accounts

Upwork Names UM Its Media Agency of Record

The agency will leverage Mediabrands and other IPG resources to deliver an integrated offering

A UM and Upwork logo sit side-by-side.
Upwork is growing its business and needed a parter to scale with.UM, Upwork
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By Olivia Morley

June 15, 2022

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Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands‘ agency UM its media agency of record following a review.

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Olivia Morley

Olivia is Adweek's senior reporter specializing in media agencies.

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