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United Airlines is conducting a closed global review of its creative business.
Dentsumcgarrybowen, formerly Mcgarrybowen, is the incumbent. The agency has been invited to participate.
The move comes as United Airlines, like its competitors, suffers from massive dips in travel due to Covid-19. In the fourth quarter of 2020, United Airlines posted a $1.9 billion net loss.
Scott Kirby, the airline’s CEO, wants to make Covid-19 vaccines mandatory for the company’s employees. In May, United Airlines partnered with Clorox on a “CleanPlus” program that the company said seeks to redefine its “cleaning and disinfection procedures.”
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