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The Guardian, Channel 4, Gay Times, Hearst, The Big Issue, Amaliah, Gal-dem and Attitude are among media that equality-conscious ad spenders may choose to create a Better World. They are all included in a directory of news outlets under the masthead The Better World Marketplace and Partner Directory, which was set up by media agency UM U.K. to help brands invest in ad spending that supports better reporting about equality.
The directory was developed by the IPG Mediabrands agency as an initiative to identify diversely owned or progressively minded media through which it can programmatically activate campaigns and make a more positive impact in the world.
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