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British restaurant chain PizzaExpress, which operates around 400 locations, has named Engine Creative as its experience and innovation partner to promote its summer initiatives, including a new menu and charity partnerships through the introduction of a new creative focus.
Following a pitch against several digital agencies, Engine Creative has been handed the brief with the aim of transforming its digital experience. The chain has introduced both deliveries, in partnership with Deliveroo, and a click-and-collect service in order to overcome the restrictions posed by the Covid-19 pandemic.
The PizzaExpress resurgence
The chain has undergone a restructuring, having struggled in a highly competitive field against competition from rivals such as Pizza Hut, Domino’s
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