With Ironic Swagger, This Cheeky Hip-Hop Video Seeks Investors for a Rural Village in Uganda

Communities for Development campaign comes from Dude London

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A few years ago, a nonprofit group and a boutique ad agency trolled Silicon Valley with a sendup of a Kickstarter campaign to raise money for a poor Ugandan village.

Now the U.K.-based partners are back with a hip-hop music video, slathering on the swagger to land more investors for rural Bulambuli.

The short film, from Dude London and Communities for Development, revolves around the ironic concept that money often goes to those who don’t need it.

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