AdFreak

With Ironic Swagger, This Cheeky Hip-Hop Video Seeks Investors for a Rural Village in Uganda

Communities for Development campaign comes from Dude London

a cardboard helicopter
Communities for Development wants to see one Ugandan village stop faking it, and start making it.Communities for Development
Terry Stanley
By T.L. Stanley

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

A few years ago, a nonprofit group and a boutique ad agency trolled Silicon Valley with a sendup of a Kickstarter campaign to raise money for a poor Ugandan village.

Now the U.K.-based partners are back with a hip-hop music video, slathering on the swagger to land more investors for rural Bulambuli.

The short film, from Dude London and Communities for Development, revolves around the ironic concept that money often goes to those who don’t need it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Terry Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Recommended videos