Uber Said Not to Use Uber During the Pandemic, and Found Its Purpose in the Process

The ride-hailing service earns Best in Show honors in Adweek's 2021 Media Plan of the Year awards

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The best media plan of 2020 didn’t just tell consumers not to use Uber’s service—it begged them to avoid it as if their lives, and others’ lives, depended on it.

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This story first appeared in the Oct. 11, 2021, issue of Adweek magazine. Click here to subscribe.