Uber Launches a Global Creative Review and Begins Talks With Media Agencies

Deutsch will retain lead U.S. creative duties

Initiative has handled U.S. media for the ride-hailing giant. Getty Images

Uber has launched a review seeking its first global creative agency partner and has started talks with media agencies for an unspecified assignment, according to sources who spoke with Adweek on background.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.