U.S. Media Agency Report Names Publicis and IPG as 2018’s Current Biggest Winners

T-Mobile was the top account in review

COMvergence's new report singled out the best—and worst—performing U.S. media agencies in 2018 so far. iStock

COMvergence released its report of the best-performing media agencies through the first half of 2018, revealing Publicis Groupe’s Blue 449 as the top shop in terms of new billings due to its retention of T-Mobile’s offline account, which is estimated to be worth $940 million.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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