Accounts

U.S. Cellular Sends $40 Million Creative Account to Leo Burnett

The mobile network operator had worked with MullenLowe since 2012

Photo of a building with the U.S. Cellular logo on top
U.S. Cellular spent nearly $44 million on media last year, according to Kantar Media.U.S. Cellular
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By Erik Oster

April 10, 2020

Last month, mobile network operator U.S. Cellular named Leo Burnett as its lead creative agency, expanding its partnership with the agency while ending its relationship with MullenLowe.

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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