U.S. Cellular Sends $40 Million Creative Account to Leo Burnett

The mobile network operator had worked with MullenLowe since 2012

Photo of a building with the U.S. Cellular logo on top
U.S. Cellular spent nearly $44 million on media last year, according to Kantar Media. U.S. Cellular

Last month, mobile network operator U.S. Cellular named Leo Burnett as its lead creative agency, expanding its partnership with the agency while ending its relationship with MullenLowe.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.