U.S. Air Force Retains GSD&M With $741 Million Contract

Contract to aid in recruitment efforts expires in 2027

GSD&M has partnered with the Air Force for 17 years. U.S. Air Force photo by Senior Airman Keith James

The U.S. Air Force decided to continue its relationship with GSD&M following a review process that took about a year.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.