U.S. Air Force Retains GSD&M With $741 Million Contract

Contract to aid in recruitment efforts expires in 2027

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The U.S. Air Force decided to continue its relationship with GSD&M following a review process that took about a year.

GSD&M, which has partnered with the Air Force for 17 years, will continue to be responsible for advertising and special events to aid in recruitment efforts. The new contract is set to expire by Sept. 30, 2027 and is valued at roughly $741 million.

GSD&M CEO Duff Stewart called representing the Air Force “a big honor and a big responsibility.”

“We take that very seriously and feel honored that the Air Force has found that our partnership has been successful and helped them achieve their goals and that they have felt comfortable [enough] with the success that we’ve shared together to award us a second contract and now a third contract,” Stewart said.



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