Two Former ViacomCBS Execs' New Consultancy IF7 Will Help Clients Reach Gen Z

The business acts as a gateway for brands to connect with a generation that prefers ad-free spaces

For Harley Block and Michelle McAlear, helping brands authentically reach Gen Z has been the focus of their careers. Effectively connecting with this coveted demographic has proven to be challenging, and has left many brands looking for guidance and expertise on where to focus their resources.