Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
People have a lot of compulsions, some obviously less healthy than others. Where does Twitter addiction fall on that scale? That probably depends on who you follow and how often you’re willing to wade into arguments with strangers.
With its first campaign for Twitter, agency David Madrid—a relatively new office for the Ogilvy-owned network, which opened in Spain alongside the hiring of global CCO Pancho Cassis—recasts the behaviors of active Twitter users to show how odd it might look in other scenarios.
We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in