Twitter's New Ads Have Some Fun With the Fact That Users Can't Stop Looking

It's David Madrid's first campaign for the social network


People have a lot of compulsions, some obviously less healthy than others. Where does Twitter addiction fall on that scale? That probably depends on who you follow and how often you’re willing to wade into arguments with strangers.

With its first campaign for Twitter, agency David Madrid—a relatively new office for the Ogilvy-owned network, which opened in Spain alongside the hiring of global CCO Pancho Cassis—recasts the behaviors of active Twitter users to show how odd it might look in other scenarios.

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