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Twitter is known as a critical source of breaking news and journalistic banter—as well as a cesspool for toxic trolls. Now, it wants to reintroduce itself to brands and agencies.
Earlier this month, the company’s marketing team introduced its new self-promotional hashtag #StartWithThem during an extended strategy session. So far, the tag has appeared in a small number of tweets written by Twitter employees, but it has yet to make its public debut.
Twitter is positioning itself in a new way by arguing that Twitter users are more engaged and influential—and therefore more valuable—than members of other, larger networks like Facebook, Instagram and LinkedIn.
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