Twitter Deploys Food Trucks to NYC Media Agencies to Drum Up Buzz Around Its Live Video Offerings

Event followed NewFronts where the brand announced 30 new shows

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There’s nothing like a good tailgate party to rally people’s spirits … and win business?

Armed with a food truck, games and a spin-to-win prize wheel, Twitter visited various media agencies in New York City last week to garner support for its live video specifically around sports, as tweets about the NBA Finals and FIFA World Cup were trending.

This mini-tour followed the company’s May Digital Content NewFront presentation, at which Twitter announced it had added 30 new shows encompassing both live and original programming from NBC, NBC News, MSNBC, Telemundo, TODAY and E! News to its lineup.



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