Data & Insights

TV's Share of Ad Spend Expected to Continue Its Decline This Year

An eMarketer forecast shows it will make up less than a third of marketers' budgets

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By Erik Oster

March 28, 2018

Cord-cutting and related trends are continuing to fuel a decline in TV ad spending.

Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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