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TurboTax has released an extended version of its 45-second Super Bowl commercial, which will air during the second quarter of the game.
Created by Wieden + Kennedy Portland, the ad is a rap music video that’s essentially an ode to tax season.
In hopes of bringing America together in an election year, the tax preparation software brand is taking the opportunity to remind viewers that no matter who you are—a beekeeper, office worker or someone who dresses up as a hippo for children’s birthday parties—you have to do your taxes.
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