Truckers Often Suffer in Silence, So Volvo Trucks Gave Them a Charming Moment of Self Care

Empathetic spot highlights how the brand helps avoid strain

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Road trips are brutal on a body. The aches that come with spending hours upon hours sitting in one spot as mile signs fly by the window are ingrained in all of us.

But for the people whose job is to traverse the country and then turn around and do it again, back and neck pain is often just part of the gig.

Truck drivers spend countless hours at the wheel of a massive semitruck. Being constantly mindful of other drivers and tight deadlines require intense concentration.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in