Trojan Man Makes a Riotous Return as Your Guide to the ‘Big Sexy World’

After a six-year absence, Trojan Man girds his loins once more in the condom brand’s first campaign from 72andSunny. In commercials of yore, our hero remained something of a mystery, with only his gloves in plain sight. Now, portrayed by slim, frizzy-haired actor Jason Blynn, the dude dispenses relationship advice (and rubbers, natch) as he guides folks through our oft-confusing “Big Sexy World.” The first spot below delivers a musical message that sets the tone with lines like, “It’s a big sexy world of sex out there/People having intercourse everywhere. So many types of sex to choose/We understand if you’re confused. We need a guide for these sexy times/With confidence and seductive chimes He lives up in a secret lair/and he’s not a fan of underwear.” [kickout id="1"] What an impressively large … gong. As for his robe, well, it’s the thinnest on the planet — barely there, yet providing supreme pleasure! (Could that possibly be a metaphor?): [kickout id="2"] Who does Trojan Man’s hair, Richard Simmons? Next, he explains how sex is like a peanut-butter sandwich: [kickout id="3"] Yeah, creamy or crunch, it’s all delish. TM also discusses emotional vulnerability (good!) vs. physical vulnerability (bad!) — from the comfort of his sensual bathtub, of course: [kickout id="4"] [kickout id="5"] Finally, a bunch of quickies, including “Butt Stuff,” which you won’t be able to wipe from your mind easily: [kickout id="6"] [kickout id="7"] [kickout id="8"] “The conversation around sex is shifting,” says Trojan marketing vice president Bruce Weiss. “While young adults are exploring, they are still left with plenty of questions. Whether it’s answering the age-old questions to navigating the new frontier of sexual desires to demystifying a new set of relationship norms, we felt that people needed a trusted guide who inspires safe, confident exploration of modern sex.” “Since his introduction over twenty years ago, Trojan Man became famous as this interruptive, gloved hand who showed up with the goods when you really needed him,” he says. “This led us to ask, ‘Who is the man beyond the sleeve?’ Turns out he's a sex-positive, sensual adventurer. A modern guy who is open to anything, but always has an eye on protection and shares his knowledge and humor to inspire others.” Trojan Man’s modern identity includes an active presence on social media. Just don’t expect to see his kinky ‘do a whole lot on Instagram. “I don’t take selfies — just #Sexies,” he explains. All in all, a memorably goofy effort, and the kind of stuff that makes us wonder what they’ll unsheathe next. CREDITS: Client: Trojan EVP CMO: Britta Bomhard VP, Marketing: Bruce Weiss Director of Marketing: Stephanie Berez Brand Manager: Rupa Sharma Brand Manager: Jess Becker VP, Consumer Engagement: Dan Bracken Sr. Manager, Consumer Engagement: Cindy Manzo Agency: 72andSunny New York Director of Production: Lora Schulson Managing Director: Jess Monsey Director of Strategy: Tim Jones Executive Creative Director: Justine Armour Creative Director: Nick Kaplan Sr. Writer (Big Sexy World): Nick Marchese Designer: Brittain McNeel Writer: Madeleine Trebenski Strategy Director: Tom Callard Sr. Strategist: Sidney Henne Strategist: Neha Bhatia Group Brand Director: Rachel Kornafel Brand Director: Shannon Coletti Brand Manager: Dylan Levy Sr. Film Producer: Kim Cross Partnerships & Legal: Quentin Perry & Rich Sica Production Company: Prettybird Executive Producer: Ali Brown Line Producer: Dennis Beier Director: Eric Wareheim DP: Andrew Wheeler Editorial Company: Arcade Executive Producer: Sila Soyer Editor: Kyle Brown Assistant Editor: Elizabeth Parsons Senior Producer: Fanny Cruz VFX & Finishing: The Mill NY Colorist: Fergus McCall Senior Producer: Freya Hewett Producer: Bethaney Phillips Music: New Math Audio Mix: Evan Mangiamele @ Heard City

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Trojan Man Makes a Riotous Return as Your Guide to the ‘Big Sexy World’

He’s no fan of underwear or unprotected sex

David Gianatasio

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David Gianatasio