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72andSunny New York beat out several other unnamed agencies to win lead creative duties on the Trojan condom brand after a review.
Later this summer, the agency will launch its first campaign with the goal of addressing a new generation on evolving attitudes and behaviors around safe sex.
Ecd Justine Armour referred to the brand as “the holy grail of creative briefs,” adding, “We’ve loved getting to know the team so far and having a chance to shape the cultural conversation around why using condoms is so important.”
The client’s vp of marketing, Bruce Weiss, cited 72andSunny’s “truly insight based and impactful” work in explaining the brand’s choice.
Trojan
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