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TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency following a review that started in November.
It is unclear which agencies competed against Horizon, although a source close to the matter said some three to four shops were involved. Another source previously said that TriHonda’s incumbent media agency Spark Foundry declined to defend the account, but that the agency would continue to work with Honda dealerships across the U.S.
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