Accounts

TriHonda Sends $45 Million U.S. Media Account to Horizon

Incumbent Spark Foundry did not defend

TriHonda has an annual paid media budget of $45 million.
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By Lindsay Rittenhouse

April 24, 2018

TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency following a review that started in November.

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Headshot of Lindsay Rittenhouse

Lindsay Rittenhouse

Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.

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