Travel Uncertainty Leaves Agencies in Wait-and-See Mode on Booking for Cannes Lions

The festival is confident it will be 'open for business' in June


Amid news about outbreak-driven cancellations for large events like Mobile World Congress and Facebook’s F8, one rescheduled festival didn’t get quite as much notice in the U.S.: Dubai Lynx, a creative marketing event hosted by Ascential, parent company of the Cannes Lions.

While only rescheduled from this month to September rather than being canceled outright, the conference shift—along with the many other industry event moves announced since Dubai Lynx was pushed back last weekend—has left some in the agency and brand world wondering how Ascential might respond to the global spread of COVID-19 when it comes to the company’s largest event, the Cannes Lions.

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