Translation Teams Up With Nielsen to Measure Cultural Impact

The collaboration follows the company's partnership with Disney

The Translation and Nielsen logos
Translation, Nielsen

Translation Enterprises, which is comprised of music distribution platform UnitedMasters and creative agency Translation, is collaborating with Nielsen to measure cultural impact. The offering is designed to help marketers reach audiences at scale with culturally relevant work and extends to Nielsen’s planning, activation and measurement solutions to Translation’s cultural intelligence.

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@ErikDOster Erik Oster is an agencies reporter for Adweek.