Translation Is Adweek’s 2022 Multicultural Agency of the Year

The creative shop aims to tell stories that connect people through culture

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While the advertising industry has seen some progress in diversity, equity and inclusion, many agencies have only just begun making efforts toward advancing social justice initiatives and pushing the cultural envelope forward.

For example, nearly 50 agencies that previously pledged to support DEI policies dropped those commitments in 2021, citing hesitation within leadership. More recently, Kantar’s 2022 Inclusion Index showed a lack of progress in DEI within the marketing workplace.

But one agency has bucked those trends, seizing the chance to translate culture for Fortune 500 companies for nearly 20 years.



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This story first appeared in the Dec. 12, 2022, issue of Adweek magazine. Click here to subscribe.