Accounts

Trainline Taps Wavemaker for Local Impact Across Europe

The ticketing site will place a focus on core territories such as France, the U.K. and Italy

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Trainline, the rail and coach booking platform operating across Europe, has named Wavemaker as its media planning and buying agency across Italy, France and the U.K.

Following a competitive pitch, the online booking site—which has seen a growth in demand post Covid-19 restrictions across Europe, especially from American tourists—selected the WPP-owned media company based on its local knowledge and expertise. During the pitch, the agency was able to demonstrate its ability to produce bespoke media strategies that “aligned perfectly with the specific demands and needs” of the core markets, its customers and its target audience, it explained.

Wavemaker