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Integrated design shop Traction launched out of a spare bedroom in founder and CEO Adam Kleinberg’s San Francisco apartment in 2001, a time when the idea of an integrated agency “was a novel concept,” said Kleinberg. Since then, Traction has evolved to include strategy, creative, technology and media and has worked with clients including Apple, Lenovo and Dolby.
Kleinberg cites agency culture as Traction’s real strength, noting the average employee tenure of four-and-a-half years. In February, Traction introduced a “Days of Action” initiative giving employees two paid days off to engage in civil action, inspired by the idea that “if people are civilly engaged, democracy will be better for everyone,” explained Kleinberg.
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