Tourism Australia Sends $50 Million Global Account to M&C Saatchi

New York's SS+K led the pitch in the U.S.

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Tourism Australia has named M&C Saatchi as its global agency of record.

The contract runs for three years, with an option to extend the assignment for two periods of 12 months.

M&C Saatchi New York’s SS+K led the pitch for the U.S. account, aided by Technology, Humans And Taste (THAT), a New York-based boutique agency M&C Saatchi invested in this fall.

M&C Saatchi co-chair and SS+K co-founder Lenny Stern said that the assignment represented working on behalf of “one of the world’s most amazing countries and one of the industry’s most creatively ambitious and successful clients.



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