To Make Diversity Effective in Marketing, It Needs to Be Inclusive

Inauthentic efforts are obvious to consumers

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Marketing is an industry that constantly evolves due to the ever-changing ways in which people engage with content and campaigns. From the invention of the television to the frequent changes in social media algorithms, marketers have to stay up-to-date not only on the latest media and ways to market but also regarding who we’re marketing to.

Over the last few decades, marketers have placed an emphasis on diversifying target audiences, finding that there is a great deal of buying power beyond the white male consumer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Feb. 25, 2019, issue of Adweek magazine. Click here to subscribe.