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Marketing is an industry that constantly evolves due to the ever-changing ways in which people engage with content and campaigns. From the invention of the television to the frequent changes in social media algorithms, marketers have to stay up-to-date not only on the latest media and ways to market but also regarding who we’re marketing to.
Over the last few decades, marketers have placed an emphasis on diversifying target audiences, finding that there is a great deal of buying power beyond the white male consumer.
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