To Make Diversity Effective in Marketing, It Needs to Be Inclusive

Inauthentic efforts are obvious to consumers

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Marketing is an industry that constantly evolves due to the ever-changing ways in which people engage with content and campaigns. From the invention of the television to the frequent changes in social media algorithms, marketers have to stay up-to-date not only on the latest media and ways to market but also regarding who we’re marketing to.

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This story first appeared in the Feb. 25, 2019, issue of Adweek magazine. Click here to subscribe.