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To Help Fans Raise Money, These Soccer Stars Held an Insane Real-Time Auction

Publicis Italy and Dacia turned a match into a bidding frenzy

dacia-auction-hed-page-2018 — Jerseys destined for bargain-basement auctions became hot items when players wore them on the field.Publicis Italy

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Selling an old favorite soccer jersey online isn’t the easiest way to get rich quick, or even to finance a new personal project you’re trying to get off the ground.

But automaker Dacia and agency Publicis Italy partnered with Italian soccer team Udinese Calcio to create a noteworthy exception.

For one game, instead of wearing their usual jerseys, Udinese players wore 11 older jerseys owned by fans who were trying to sell the shirts online in hopes of raising funds for new projects.