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As 2020 draws to a close, T-Mobile has launched a review of its U.S. media buying and planning business, in a process managed by IDComms.
The review follows the merger of Sprint and T-Mobile earlier this year, after years of regulatory hurdles.
“We continually review agency relationships to ensure our innovative and disruptive storytelling reaches consumers in the right, relevant ways,” T-Mobile svp, brand and marketing communications Peter DeLuca said in a statement. “Now that Sprint is a part of T-Mobile we’re operating at a much bigger scale—and also taking on bigger and bolder goals.
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